Necessity is truly the mother of invention
by Judith Wentzel, CTACC, EFT-ADV
We all have a list of people we like to stay in touch with. In business, your list will consist of your current clients, past clients, and prospective clients. It’s great to keep in touch. And, for business, it is a wonderful resource for marketing.
Have you ever shared a business opportunity to your list? Now, imagine you have a great new product or service and you decide to send an email out to your entire database only the message doesn’t go out quite as you had intended.
This happened to me several years ago. I was in a rush to send out an announcement to my email list and in the process made a few typos which I didn’t discover until after I hit send.
There they were in all their painful glory. In my most recent email marketing message were three lovely typos. I gasped. What would my list think when they read my message? This wasn’t good….
I was furious with myself for being so careless and hasty. I was getting panicky. What could I do? How could I correct this without looking like a fool?
So I calmed down and decided to step back a bit and look the situation over. I needed a business idea, one that could make this mess look good. How could I turn this around and save face? Think Judith……think…..think…
And then it came to me! I would use those terrible typos to engage my email list. What a great idea! The thought of making a contest out of my mistake began to really get my creative juices flowing. I wondered how my list would react to such a notion. How many would actually bother to respond? Well, it was time to fish or cut bait. So I went for it.
I decided to send a second email, offering 50% off their next order to the first person who emailed back the correct number of errors and where they were located in my previous message (just in case I missed any).
Mother of Invention
Well, as they say, out of necessity an idea was born. The response was incredible. Within just a few minutes I had a reply. Then another, and another. My list was really into this and I was feeling so much better.
What initially appeared to be a disaster was turning out to be a great way of engaging my email list. They really seemed to enjoy my little contest and I was off the hook. This little adventure ended up being a lot fun.
I loved announcing the winner and delivering that 50% discount to my first responder and he was delighted to receive it. Everything worked out nicely in the end.
It’s been a while since I ran that contest but it did teach me a couple of things. First, to proof and proof again before sending. Secondly, I now send a sample email to myself first to view how it looks as well as how it reads. And, finally, I now do something fun every now and then to keep my email list engaged with me.
If you ever find yourself in this type of situation, try turning your typos into engaging content and see what happens for you.
So, have you made any goofs you’d like to share? I’d love to hear about them.
Wishing you continued success is all you do,