The 4 P’s of Marketing
The 4 P’s have traditionally been taught as Product, Place , Price and Promotion. What I have found through working with entrepreneurs for nearly 20 years, is that the majority of professionals are confused, even frustrated with traditional marketing and most have a very hard time understanding how to implement those four P’s of marketing in their business plan. If this sounds like you, it’s part of why your marketing is not as effective as you’d like it to be.
Many professionals are confused and become frustrated trying to figure out how, when to do what, or how they can make the most effective use of the 4 P’s. This is the reason I created my own approach to the 4 P’s of marketing which I refer to as the 4 Pillars of Ultimate Business Success.
The 4 Pillars
This unique approach helps you shorten the learning curve and more easily achieve the success you seek.
The 4 p’s in my 4 Pillars came about through my business building journey during which I studied every successful business owner I came across, I’ve read dozens of marketing books, purchased a variety of plans, programs, joined mastermind after mastermind and have invested years working with some of the best coaches in the industry.
All in all, I’ve spent nearly $100,000 learning how to build a successful, sustainable business but you don’t need to do all of that. During the first few years in business, I began seeing a pattern in the way people were marketing, how they positioned themselves, and most importantly, how they were interacting with people and it was through my own trials and errors (and especially all those errors) that led me to make a HUGE discovery!
The key for you to be able to grow and enjoy a successful business centers around your marketing and specifically the strategies and tactics you use. Sounds simple doesn’t it? But if it were so simple, then why isn’t every entrepreneur really really successful? Again it goes back to marketing…
In my approach the 4 Pillars for ultimate business success are Purpose, Productivity, Plans Priority. When you have all four pillars in place, your marketing can deliver amazing results. If you would be interested in learning more about my 4 Pillar approach, visit my site and check out my upcoming trainings.
If you would like to discover more ways in which you might grow your business and income more consistently, feel free to schedule a complimentary Profit Acceleration Strategy Session by accessing my online calendar.