Offline Marketing – Key to Ultimate Success.
So many business professionals have gotten off track in their marketing; often overlooking the gold mine offline marketing offers. One of the easiest ways to market offline is through networking groups such as Meetups. I’ll admit, the internet has a certain awesomeness to it. It’s almost addicting. Everyone is into the ‘digital’ scene both professionally as well as personally. But nothing beats meeting people face to face and learning more about what they do and sharing what it is that you do.
Even though you can enjoy generating leads and sales using online marketing strategies, nothing can grow a business faster or generate greater income like offline marketing; better known as good old fashioned local, face to face marketing. This is where magic happens.
Offline Marketing = Relationship Building
I have been in business since 1997 and can truthfully say, nothing compares to offline marketing when it comes to generating leads and collecting resources. The key to offline marketing is in the magic of relationships you create by actually getting to know other professionals in your area and letting them know about you. With offline marketing, you immediately begin building relationships with each person you meet or interact with.
It’s hard to build relationships online and can take quite a lot of time, energy and resources. When you market locally, you bridge the gap to the know-like-trust level much more quickly. At the local level, people can experience you, your personality, your energy, as well as your knowledge. If you have a product based business, marketing locally allows you the benefit of having prospective customers see, touch, perhaps even taste your products.
There are a lot of online marketing programs, systems, and strategies, but I caution you to be wary of “shinny object syndrome”. I’ve seen too many business professionals sink a ton of money into SEO, social media marketers, and various online ads trying to grow a business and generate sales. Most have ended up spending way too much money for the meager results they achieve. Online marketing has it’s place but should be incorporated into a plan that includes offline marketing at the local level as well.
And, if you are a new start up, it’s critical to get the word out about you, your products/services on a local level first. Then it makes sense to add online marketing strategies to the mix after you have begun generating consistent income. Unless you have very deep pockets, it’s best to focus your initial efforts in the offline marketing arena first and then add in online strategies, systems and services as your business grows and you are generating income.
For more business building and marketing strategies that generate greater profits, visit me online at JudithWentzel.com.